![]() ![]() All stakeholders on the project can get a photoreal understanding of the product being bought, designed, and invested in. ![]() “There’s less variance between the products as visualized and sold and eventually acquired-both due to the photorealism and the end-to-end, design-to-production nature of the solution,” explains Bhooshan.Ĭonfigurators provide a gamified, intuitive process of decision-making for people outlaying a large investment, one that enables the buyer to explore the implications of each decision on location, layout, and features of their house, in real time.Īnd it's not just the end buyer who benefits from a configurator approach to real estate sales. Real-time configurators offer buyers as close to what-you-see-is-what-you-get as you can have in a highly fragmented building construction and condominium industry. The aim is to seed a resilient local economy with a focus on small-to-medium businesses encourage the digitization and upskilling of the local AEC and adjacent industries and demonstrate a low capital expenditure path to scaled city building.ĭe-risking property development with real-time technologyįor a developer, offering a configurator affords some interesting advantages compared to traditional means of selling property. Próspera’s adoption of digital technologies provides a pathway to achieve UN sustainable development goals, both in its use of front-facing configurator technology and the rear-end, micro-factory technologies of The Circular Factory. Sustainability is a driving factor behind the development. The world-renowned architectural firm has pioneered a new, highly personalized way of buying property for a development on an island in the Caribbean, 40 miles off the coast of Honduras. What if you could do the same when buying a residence? That’s the idea behind an innovative configurator built by Zaha Hadid Architects. The most well-known example is from the automotive industry, where automakers offer dealership and web-based configurators that enable buyers to customize cars before purchasing.īut purveyors of everything from bicycles, sneakers, watches, clothes, furniture, and more are now offering customers the ability to put their own stamp on purchases before they buy. In short, customers want customization, and companies are giving it to them.įor many businesses, offering personalized options helps extend product lines and increase sales. If mass production has been the defining characteristic of consumerism over the last 100 years, the big shift in the marketplace today is towards mass personalization. ![]()
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